Going viral is part of every content creator’s vocabulary. Brings followers and sponsors in addition to 15 minutes of fame.
But creators deliver hundreds of content a month in order to sustain their fame, fortune, and credibility. With over 200 million content creators worldwide, the competition is fiercer than ever. It takes an average of six and a half months for a content creator to earn his first $1, but only 10% of influencers make more than $100,000 a year. With these stats, creators should consider how they can build a career after gaining traction on social media.
Momo Wang, an animator and creative director at Illumination Entertainment, used a viral moment to secure her place in Hollywood. As the creator of Tuzki, her character, the famous adorable bunny who became a worldwide hit due to the growth of mobile and sharing, she has become a top her animator in the entertainment industry. Her success has given her the opportunity to write numerous comic books, graphic her novels, and other books. Her published books have sold her million copies worldwide and have several on her list of annual bestsellers. She is currently releasing an animated short film. HoraiWritten and directed by her, and narrated by Scarlett Johansson.
“We recreated a story that was written 1,000 years ago,” says Wang. “This is about a young fisherman who is dissatisfied with his life and embarks on a quest to find the mythical China of Hourai. He is shipwrecked in a storm and finds a mysterious woman with special powers.” Rescued in… The time is the Qin and Han dynasties. The Qin and Han dynasties are very interesting periods in Chinese history.It is a great transition from spiritual to material for people That’s why people believe in God. Like a born emperor, you are emperor forever.
Wan grew up reading comics. At the age of five he painted a goldfish, which later became his ancestor. Horai, and hung it on the wall. When she saw her own work in the morning, she saw the magic behind the animation. It seemed to her that the fish was alive and swimming along the walls.
She went to college for animation. Shy, she chose to stay and work on projects most weekends rather than go to parties. At that time, her QQ chat app was very popular in China. Wang felt disconnected from the emojis provided by the application. She didn’t always find emojis to match her mood. So she developed her own emoji for her use.
In a week, Tuzki’s creation of her went viral. Everyone fell in love with the eyeless rabbit.
“There are two reasons,” she explains. “The design side and the other side are my personal [experience]During that time, there were also several other popular cartoon characters, various animals. When they are happy, they all open their mouths and laugh. I definitely wanted to change. So I just made a character that uses only body language. He has no mouth, no eyebrows, no eyelashes, and he has only two lines on his face as eyes. It also describes his attitude. “
Shortly after it went viral, Turner Broadcasting purchased the rights to Tuzki. Companies like Motorola and his KFC use him to promote their products. The famous rabbit is shared millions of times a day on WeChat and even has his own themed cafe.
Wang moved from China to California to pursue a master’s degree in animation. She was introduced to Chris Meledandri, her CEO of Illumination. She had the chance to show him a two-minute clip of her in concept. Penglai. Meledandri became interested in making short films and offered her a job as creative director.
The animator has worked on the company’s blockbuster franchises including: Minions, Despicable Me, Sing When Grinch. Recently, she was inducted into the Asian Hall of Fame for her pioneering art and creative work.
Horai Always at the forefront of her creativity. Through animation and puppetry, Wang weaves the past, present and future into her own mythology and animates it with complex traditional imagery. This short film celebrates the human spirit and the belief that there is hope for the future beyond what we see in our everyday lives.
As Wang continues to evolve as an animator, he’s focused on the next important steps.
- take risks. Every new journey is scary, but the greater the risk, the greater the growth.
- Confide in those around you. Surround yourself with people who understand your industry and can provide guidance.
- Be curious. Curiosity leads to understanding whole new worlds that you can add to your creations.
“As an animator, you are not just an animator. You have to be 50% animator and 50% boxer. You have to fight for your film and your team.”