Above left to right: Michele Christiana, Front Office Coordinator. Richard Molnar, Regional Vice President. Sandy Murphy, Office Manager
Richard “Rick” Molnar
Regional Vice President and Principal Broker
United Real Estate | Philadelphia
Service area: Greater Philadelphia
Years in real estate: 18
Number of offices: 1
Number of Agents: 225
Keys to continued growth and success: For my agents it was training, education, support and mentoring. Personally, my wife Robin, 7 children and 14 grandchildren.
What I like about working in real estate: Helping people find freedom in real estate careers.
Rick, you came to United Real Estate from another national housing broker. What attracted you? Why was United a better fit?
After losing eight agents in just one month from United Real Estate, then the nation’s largest brokerage firm, he was approached by regional vice president and interviewed with CEO Dan Duffy. / Principal Broker Position. At the time, I didn’t know who United was, but I wanted to know why they lost an agent, so I interviewed them.From the Bullseye™ Cloud-Based Productivity Platform Not only have I been impressed with what United has to offer, from day-to-day support and resources, but given my success in the industry, I was surprised that they wanted my opinion on what they do. .
What makes United unique among its competitors, and how do agents benefit?
A clear differentiator is the 100% flat fee model. Other brokers promote this model, but with so little staff, agents often find it difficult to find a broker/manager, local or national support team, or office staff. | In Philadelphia, we have a front desk coordinator, an assistant who helps with the office’s growth initiatives, and an office manager who has been with us for almost 10 years. As a broker, you should be able to accommodate new and experienced agents who need business guidance or face trading hurdles.
Your office is one of United’s fastest growing offices and has won numerous awards. What’s the secret to growing and maintaining a thriving agent base?
It may sound simple, but you have to treat people the way you want to be treated. I always tell my agents that I work for them. In addition to being there when my agents need me, I also have an excellent agent training/mentoring program. What I want is not to upset our agents, so I will give them the help they need to keep them from getting discouraged. If you do what is right with people, you will never make mistakes.
How do your office teams work together to achieve your goals?
We meet often to discuss topics for the day, week, or even month. We are passionate about working together to achieve our goals, and from the very beginning we treat people as individuals, not numbers, starting with the interview. The onboarding program seeks to discover what agents want to achieve and get to know them on a personal and professional level. We each have unique positions and strengths that we use to support our agents as a team. First is Michele Cristiana, Front Desk Coordinator and Conveyor, who handles calls and all communications in the office. Agents Her Director of Services, Jay Catania, oversees growth efforts and technical training, while her regional office manager, Sandy Murphy, handles compliance and transactional/paperwork questions.
How do most agents who join United learn about the company?
In today’s technological age, our social media local agents, friends and followers are constantly reading about us. We also have a nationwide marketing and communications effort to help our agents find, research and research our company. Our names are constantly featured in our growth news, but the protagonists of the story are agents and brokers across America, not national brands. Sources are strong advocates and current agents who share their passion for United.
What advice would you give to brokers/owners who may be facing challenges with adoption in a changing market??
My best advice is to be there for people when they are in trouble. I was given two ears and one mouth for a reason. People want their opinions to be heard. So when someone raises an issue or gives advice that is important to us, we listen and respond accordingly. Don’t just say what they want to hear. you have to be real.
For more information, see: https://www.GrowWithUnited.com.