PR News | Career Change: Tough to Even Think About

Jane Jenova

Media, public relations and marketing are fascinating fields. So it seems unlikely that there will be a transition from these high-octane niches to other carriers.

The job that never comes back, chatbots

Of course, in the media, there was the reality of drastic layoffs. But more notably, as NPR’s Eric Deggans summarizes, the entire media sector is in transition. This means that everything from strategy to models to actual operations will be rebuilt and old work may never come back.

In the past, those who quit their media jobs could and did retrain for careers in public relations and marketing. Technology is now capable of single-handedly cutting out a large chunk of its traditional options.

Artificial intelligence chatbots that generate communication strategies/content in a free and user-friendly way are already producing high-quality strategies and content. Since Open AI launched his ChatGPT on November 30, 2022, the examples are endless. For example, among his slogans, brands that popped up for former clients, The Drivers of Wall Street Success: Paul Weiss, Elite Counsel. I thought I could have done better. For Paul Weiss Chairman Brad Karp, this content was more than enough for his corporate website and media coverage.

A good reason for magical thinking

A red light is for considering a career change. But they are likely to be ignored. The main reason is that changing jobs causes extreme stress, as shown by the Holmes-Rahe Life Stress Inventory.

Migration is always scary. However, this is especially true as it encompasses uncertainties about professional identities, networks, skills, knowledge bases, income, and outcomes. is not. Flexjobs provide this easy way to this concept.

“…when you take skills acquired in one profession and apply them to an entirely new career.”

Posts and comments on professional anonymous networks such as Reddit Career Guidance show how difficult and not always successful career changes can be. According to LinkedIn, you only have a 0.008% chance of being completely satisfied with the results of your efforts.

4 success factors

As an intuitive career coach, I’ve observed four characteristics embedded in a successful transition. Ronald Reagan, who was inaugurated as President of the United States by the media, seems to have shown them off.

Identification of Transferable Items. They may be as basic as soft skills. A media salesperson considers using advanced emotional intelligence in pharmaceutical company customer service. A TV producer explores project management in construction. Not sure what a particular Next is? The key is to recognize what can be carried over from the first career or multiple careers and is marketable.

plan. This transition is a complex process and should be approached slowly and carefully. A disappointing job or a toxic boss aren’t enough reasons to change jobs.

A major part of preparation is financial. Leaving a steady stream of income from a proven career path to the uncertainty of a new career path can lead to financial catastrophe. Without it, career changes can be downright reckless. Additionally, the next rewards may be lower, at least initially. Sure, some people yell that they’ll accept less money for a less-pressure career path, but when that happens, it can lead to extreme dissatisfaction.

realism. Relocating is really a change. For some, a new start can be exhilarating. But for others, it can be completely overwhelming. Entirely new professional identities, new knowledge and skill needs, new networks established, and new achievements created can occur. Prominent brands, power, influence and even enviable levels of compensation can be lost in the process.

confidence. It’s a prerequisite for navigating the unexpected twists and turns of a career change that LinkedIn is hammering out. The field of control is inside. You don’t become codependent on the people, places, and things that are there to build and reinforce your willingness to do what you have to do. A change of career may have a derisive purpose. Harrison Ford started his acting career after years of working as a carpenter. US Congressman AOC was a bartender. The man who was a Buenos Aires nightclub bouncer by night and janitor by day became Pope Francis.

3 derailers

Given the volatile economy, there’s no shortage of anecdotes about career changes and disaster strikers. Professional anonymous networks such as Reddit Jobs post in these sagas.

Career changes are the most common of all these problems encountered.

Marketing blunders (including shooting yourself in the leg). During the transition period, Dale Carnegie instructor and executive coach Michael Francoeur said: For example, they over-analyze during the interview process and experience self-doubt, which causes them to re-guess their performance. Solution? You can focus, pay attention, be spontaneous, and come across your authentic self in the moment. Don’t get in your way. ”

Ltd. I agree with Frankour about the difficulty of selling a new identity and the danger of self-destruction.

Excessive stretching. There is a limit to the amount of change a professional can absorb. It’s one thing to sit at your desk in misery and fantasize about a completely different job.

regulatory issues content creators in luck 50 people may think law school is not suitable for creative people. The writer was able to do freelance proofreading at a law firm before investing in her costly three years of legal education. How about enrolling in a community her college with courses in business and law.

who were you now It seems like common sense, but many people don’t realize that changing careers usually requires giving up the entire package. It extends to Some people may not be able to accept their loss. After retiring as his CEO of Disney, Bob Iger dabbled in his capital career in technology and ventures. Soon he returned to his CEO of Disney. A classic on this is Jeffrey Sonnenfeld’s A Hero’s Farewell. The bigger the job, the harder it is to start another one.

change before you need it

Timing is pretty much everything. When the industry shrinks or technology wipes it out, it may already be too late to make smart strategic moves. Instead, it becomes a scramble, much like the legal department implosion of 2008-2009. Therefore, the oldest basic of professional life is to explore change options before they are forced. In the fields of media, public relations and marketing, it can involve an entire career shift.


Jane Genova made a career change from content creation to intuitive coaching. Specialization in Transitions and Aging. Free consultation ([email protected]).

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *